The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also various other truths regarding contemporary B2B advertising and marketing. We discuss how the buying journey is now completely fragmented and the way that neighborhood building can help marketing professionals take back c

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also other truths regarding modern-day B2B advertising. We review just how the buying journey is now totally fragmented as well as the manner in which area structure can aid marketers retake control of the exploration and also

Mark Donnigan: It's going great, Ben. I am so happy to be below on your program.Ben: Absolutely. We're pleased to have you on the program. Specifically given the relevance and the urgency of the topic we're mosting likely to be taking on over the course of this conversation as well, which is one that I assume is actually under-discussed. One that m